PURE PLANET PROJECTS
From Strategy, Finance & Policy to Practical Action, advancing real-world climate solutions.
At Pure Planet Projects, we transform climate ambition into tangible results. Headquartered in Singapore, we operate across Asia-Pacific and beyond - including Singapore, Thailand, Hong Kong, India, the United States, Vietnam, Indonesia, South Korea, China, Malaysia, Pakistan, Cambodia, Australia, and New Zealand - partnering with governments, financial institutions, businesses, NGOs and communities to accelerate the transition to a net-zero and climate-resilient future.
WHO WE ARE
We are a specialist advisory firm dedicated to sustainability, climate finance, and the energy transition. Our team combines public- and private-sector expertise with deep capabilities in climate change adaptation and mitigation, sustainable finance (structured finance, corporate finance, and capital markets), Just Transition, and standards development and policy alignment.​
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Our distinctive strength lies in bridging ambition with execution - transforming technical frameworks, stranded assets, and unbankable transactions into practical, investable, and inclusive climate solutions. We ground our work in global best practices while tailoring it to local realities.
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WHAT WE DO
Energy Transition Advisory
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We provide strategic and technical support across the renewable energy lifecycle, including:
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Feasibility analysis, project structuring, and stakeholder engagement to identify and structure viable renewable energy projects.
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Communicating project co-benefits (economic, environmental, and social) to build support and long-term value.
ESG Standards, Climate Taxonomy & Frameworks
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Navigating the evolving ESG and climate reporting landscape can be complex. We partner with MDBs, development agencies, corporates, and NGOs to:
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Shape and implement credible ESG and climate frameworks.
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Align strategies with evolving taxonomies and disclosure regimes (e.g., ISSB, EU Taxonomy, ASEAN standards).
Climate Finance & Innovation
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We help mobilize capital toward climate-resilient and low-carbon investments by:
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Structuring blended finance, green bonds, sustainability-linked loans, carbon market mechanisms, and impact funds.
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Aligning financing strategies with the Paris Agreement, Sustainable Development Goals (SDGs), and global sustainable finance frameworks.
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Facilitating funding flows to renewable energy, energy efficiency, and broader climate change mitigation and adaptation projects.
Paris Agreement Strategy & Alignment
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We support guide institutions to operationalize their climate commitments by:
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Setting science-based targets.
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Developing credible, Paris-aligned transition and decarbonization plans.
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Improving climate disclosure practices and building investor confidence with credible, transparent reporting.
OUR EXPERTISE
Innovative Climate Finance
Proficient in designing and deploying innovative financial instruments for climate action. Successfully fundraised and executed deals with multilateral development banks, investors, and philanthropies.
Value Chain Resilience & Just Transition
Conducted climate risk and vulnerability assessments in energy and textile supply chains across South and Southeast Asia. Adept at linking local adaptation needs to livelihood protection and community resilience.
Private Sector & Development Finance
Deep knowledge of investment strategies in emerging markets. Skilled in leveraging concessional finance, PPPs, and de-risking tools to attract capital.
Transaction Origination & Execution
Led end-to-end investment pipelines in clean energy and low-carbon sectors. Negotiated terms and secured funding for scalable, high-impact projects.
International Experience & Cross-Sector Collaboration
Engaged with diverse stakeholders across Asia-Pacific, including ADB, regional DFIs, think tanks, and the private sector. Extensive experience preparing proposals and technical inputs aligned with donor and investor expectations.
Policy Development, Capacity Building & Knowledge Sharing
Supported policy integration, hosted training sessions, and contributed thought leadership on climate finance trends, investment structuring, and sustainable development.
OUR VALUES
Transparency & Accountability:
Clear reporting, measurable outcomes, and rigorous impact metrics.
Collaboration:
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Inclusive partnerships with clients, communities, and sector experts.
Ambition Rooted in Science:
Realistic, evidence-based strategies to meet bold climate goals.
WHY PURE PLANET PROJECTS?
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Energy Transition & Climate Finance Focused
We believe the transition must work for everyone: mobilizing finance, scaling clean energy, and protecting communities as we move towards net zero. We approach the energy transition as a unified challenge by mobilizing climate finance, accelerating clean energy deployment, and embedding just transition principles to ensure that people, capital, and policy move forward together.
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Trusted Global Technical Expertise
Every engagement is rooted in the principles of the Paris Agreement and the Sustainable Development Goals, backed by our team’s deep technical expertise in climate finance, policy, and sustainability standards. We bridge global frameworks with local realities: designing solutions that align with investor, government, and community priorities while unlocking capital and delivering practical, high-impact results.
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Practical & Impact-Oriented
We don’t just deliver strategies. We turn them into results. From concept to execution, our work is focused on driving measurable, scalable, and lasting impact.
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Cross-Border Team with Regional Insight
With team members based across Southeast and South Asia, we bring a rich understanding of the region’s evolving policy, climate, and capital markets landscape. Our regional presence and multicultural experience allow us to navigate complexities and deliver outcomes that are context-specific and forward-looking.
SELECT CASE STUDIES
Our work spans countries, sectors, and innovative solutions that enable governments, investors, and companies to turn climate ambition into real-world outcomes. Below are examples of how we’ve supported our partners in advancing their climate transition goals.
Scaling Climate Tagging in Trade & Supply Chain Finance: We supported a multilateral financial institution in strengthening its climate tagging framework across a network of nearly 100 partner banks. Our work included refining eligibility criteria, building capacity through targeted training, streamlining data collection processes, and aligning the framework with international methodologies for climate finance tracking. The updated framework enabled more consistent identification of climate-aligned transactions, especially in hard-to-track value chains across Asia.
Energy Transition & Just Transition Planning: We partnered with public and private stakeholders to design energy transition strategies that balance climate goals with social and economic resilience. Our work focused on supporting the phase-out or repurposing of high-emissions assets, such as coal-fired power plants while identifying pathways to scale renewable energy and low-carbon infrastructure. In parallel, we conducted just transition diagnostics to assess the potential impact on workers, supply chains, and local economies. Based on this, we developed policy and financing recommendations to enable inclusive and equitable transitions, including worker reskilling, livelihood restoration, and community engagement strategies. Our approach emphasized long-term planning, cross-sector dialogue, and alignment with sustainable development priorities.
Paris Agreement Alignment of Financial Intermediaries: We developed a practical Paris Agreement alignment framework for a multilateral finance institution to ensure all trade and supply chain finance products contribute to low-carbon development pathways. The methodology focused on counterparty- and sector-level risk assessment, incorporating global principles for financial intermediaries and alignment screening, ensuring usability within operational constraints.
Decarbonization Pathways for Industrial Asset Owners: We supported large industrial asset owners in identifying and evaluating decarbonization opportunities across energy-intensive operations. Our work involved conducting technical and financial assessments of alternatives to fossil fuel-based thermal energy, including electrification, renewable heat solutions, and fuel switching options such as bioenergy and hydrogen. We developed tailored transition roadmaps aligned with each company's climate targets, regulatory context, and investment appetite. This included cost-benefit modeling, emissions impact estimates, and financing strategies to support implementation.
Pioneering Transition Credits for Coal-to-Clean Energy Shifts: From 2023-25, our team provided core advisory support on the development and piloting of Transition Credits (TCs) ; a new class of high-integrity, high-quality carbon credits designed to accelerate the early retirement and repurposing of fossil fuel assets, particularly coal-fired power plants. This groundbreaking initiative marked the world’s first pilot of transition credits, creating a financing mechanism to channel upfront investment into renewable energy replacement capacity while ensuring environmental integrity and social safeguards. Our role included: 1. Methodology Development: Served as senior advisors in the design of a pioneering methodology to generate transition credits, ensuring consistency with international verification standards and credibility in global markets. 2. Policy & Regulatory Engagement: Facilitated extensive dialogues with government agencies and regulators across multiple jurisdictions to secure policy alignment, regulatory endorsement, and broader market acceptance of the transition credit mechanism. 3. Financial Structuring: Worked with international financial institutions to explore blended finance structures and risk-mitigation mechanisms to scale adoption of transition credits in coal-to-clean transactions. 4. Market Building & Buyer Engagement: Conducted investor education, capacity building, and targeted dialogues with sovereign entities and corporate actors across voluntary and compliance markets to ensure robust demand pathways. 5. Pipeline Expansion: Identified and supported additional pilot projects across Asia to build a pipeline of credible transition credit opportunities, thereby reinforcing long-term supply and scaling the ecosystem. Through this work, we contributed to establishing a credible ecosystem around transition credits, positioning them as a transformative tool for de-risking energy transition transactions and mobilizing capital at scale for coal-to-clean pathways in emerging markets.